Custom Logo Design for Overby Flooring
Client: Overby Flooring
Project Type: Logo Design
Date: July 2024
Project Overview
At Bayou Web Design, we had the pleasure of collaborating with Overby Flooring to design a unique and impactful logo that reflects their commitment to quality and craftsmanship in the flooring industry. Our goal was to create a visual identity that not only stands out but also resonates with their target audience.
Design Concept
The logo design process began with an understanding of Overby Flooring’s brand values, mission, and the specific qualities they wanted to convey. We aimed to encapsulate their dedication to providing high-quality flooring solutions through a modern and professional logo.
Color Palette
We chose a color palette of earthy tones that evoke a sense of warmth and reliability, reflecting the natural materials used in flooring. The combination of rich browns and soft greens symbolizes sustainability and quality craftsmanship.
Typography
The choice of a bold, sans-serif font was deliberate to convey strength and modernity. This typeface complements the clean lines of the logo design and enhances readability.
Iconography
The logo features a stylized flooring plank graphic that not only represents the products offered by Overby Flooring but also serves as a visual metaphor for stability and trust. The simple icon integrates seamlessly with the text, creating a cohesive and memorable design.
Implementation
Once the logo concept was finalized, we provided various formats suitable for diverse applications, including digital, print, and large-scale signage. Our team ensured that the logo would maintain its integrity across different media and scales, allowing Overby Flooring to establish a consistent brand presence.
Results
The new logo has received positive feedback from both the client and their customers. It effectively communicates Overby Flooring’s dedication to quality and service while elevating their brand in a competitive market. The logo is now prominently featured on their website, business cards, and marketing materials, contributing to an enhanced brand identity and recognition.
