St. Tammany Parish Sheriff Randy Smith
2019 Re-Election Campaign
Political Campaign
Full Digital Media Services
Bayou Web Design+ was hired by St. Tammany Parish Sheriff, Randy Smith in February of 2019 – November of 2020 to handle all digital aspects (and more) of his re-election campaign.
Website – Sheriff Smith’s website has multiple functions:
- Informational: Clean, professional layout to learn more about his platform and to receive up-to-date news and information.
- Collect data: Request yard signs, volunteer for the campaign.
- E-Commerce: Accept online donations quickly and securely.
Social Media
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- Facebook, YouTube, and Instagram
- Created polished and creative content
- Monitored statistics
- Responded to questions, requests, and concerns after consulting with Sheriff Smith
- Created and managed Ads (target marketing)
- Managed post boosts
- Created Facebook apps for easy access to polling information
- Took leadership in Creating, coordinating, educating, and managing a private FB group for campaign volunteers resulting in cost-saving, grassroots initiatives. This group was also used to share information with volunteers on how to increase the reach and impressions on the campaign page. Leading to what became an incredible grass-roots effort by volunteers and the reduced need to spend extra ad dollars.
Media
- Event Photography (thousands of images)
- Video Creation (141 videos in total)
- Media Buying
- Campaign Email Account Creation and Management
- Event Invitations
- Signs
- Billboards (Digital and Traditional)
- Push Cards
- Mailers
- Brochures
- Hand Fans and other campaign signage
- Magazine Ads
- Newspaper Ads
Results
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- Created 141 videos in total
- Our video ads received 858,839 total views and approx. 2.5 million impressions in the last two months of the campaign.
- Sheriff Smith’s Facebook likes reached a total of 11,725!
- A brand new Instagram page was created and gathered 790 new followers in just a few short months.
