So you want your business ranking on Google to be higher, and your web developer (me) has suggested that you start writing a blog. As you try to keep your grumbles to a minimum, I realize that the task seems like a tornado in a corn field…blank, a little scary and totally foreign. I like to write, even for other people. I can hear them talk about their passion in my head. I understand that this joy is not shared with everyone, especially when you say the “B” word…that’s right…BLOG!
If you are still reading, thank you! So here is the good news: no matter what industry you are in, it is likely that someone is already making some great content about it. I am not advocating that you pass someone’s creative, hard work as your own but sometimes we all need a little inspiration! Google is your best friend when searching for trending or best lists. I can’t count the pages of “best marketing blogs” or “top marketing blogs” I regularly read, follow and go to for inspiration when writing a blog.
How to get into the blog groove:
Step 1.
Discover: You will spend way more time than you really want scanning the internet for bloggers you can follow and put out good content on a regular basis. The internet is already a time suck but hang in there! Remember, writing a blog is going to grow your business and bring more traffic to your site. The best part really will be that you will find a community of folks that geek out about the stuff you do every day. Search for newsletters, social media, blogs, and videos.
Step 2.
Read: I really read. I suggest a list of 10–20 people, but no more for go to sources, and as you will see, people come and go so if one gets stale, drop them. Don’t forget to mark your favorites, make a spreadsheet with links, and highlight titles that immediately get you going and are strong in your field.
Step 3:
Share: Who says every word has to come from you? If someone has said it better than you ever could, there is nothing wrong with giving someone the praise they deserve. Just don’t make it all the time or every time. Browse fees to adjust titles, and don’t you dare post without an image, hashtag, or mention.
Once you get into a rhythm, the time spent writing a blog will become less and less. I like to go deep and get an entire month’s schedule in one day.
If all else fails, know when to say it and hire someone who loves to write, check grammar, or hear voices in their head.
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