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Mobile Responsive Web Design
Between 2015 – 2016, revenue from desktops compared to mobile changed a bunch. Before, you could bet about 60% came from desktops. Now Google is seeing a 50/50 split.
By 2018, the company projects that nearly three-quarters of Google’s net ad revenue worldwide will come from mobile internet ad placements.
Still not convinced that you need a mobile responsive site? Here are 5 reasons your business should go a mobile responsive design:
- Your customers expect it. Even if you are a B2B, your customers have the convenience of searching for other things on their device. Think about your own eye roll moment when you come across a site that isn’t mobile responsive.
- Newman already did. That company that is your biggest competitor, stealing clients away from you…your Newman – chances are they are already mobile. Don’t be left behind! Hopefully you are staying ahead of the guys trying to catch up!
- Sales will cheer. Sitting in an airport, at a convention – everywhere and anywhere you want your team to be able to pull out a phone/device and give them your best first impression.
- Organic isn’t just for veggies. According to Google, customers able to research products and services on mobile devices participated in some form of sales conversation 28% of the time.
- This isn’t a Laserdisc. We have seen the newest thing come, fail, and go. This isn’t one of those things. The move to mobile is the natural progression of technology to be more convenient, more adaptable, and more responsive to our needs.
Despite the additional cost of adapting your platform and solutions to the web, the cost is worth every penny. The change will benefit your business in the long-run, outweighing the initial investment by a considerable margin. With greater customer expectations and a more crowded marketplace, your team will be ready, with better communications, improved agility, more comprehensive analytics, and the tools they need to turn opportunities into revenue.
Don’t know where to start? Call me at Bayou Web Design+, 985-503-1861.
So you want your business ranking on Google to be higher, and your web developer (me) has suggested that you start writing a blog. As you try to keep your grumbles to a minimum, I realize that the task seems like a tornado in a corn field…blank, a little scary and totally foreign. I like to write, even for other people. I can hear them talk about their passion in my head. I understand that this joy is not shared with everyone, especially when you say the “B” word…that’s right…BLOG!
If you are still reading, thank you! So here is the good news: no matter what industry you are in, it is likely that someone is already making some great content about it. I am not advocating that you pass someone’s creative, hard work as your own but sometimes we all need a little inspiration! Google is your best friend when searching for trending or best lists. I can’t count the pages of “best marketing blogs” or “top marketing blogs” I regularly read, follow and go to for inspiration when writing a blog.
How to get into the blog groove:
Step 1.
Discover: You will spend way more time than you really want scanning the internet for bloggers you can follow and put out good content on a regular basis. The internet is already a time suck but hang in there! Remember, writing a blog is going to grow your business and bring more traffic to your site. The best part really will be that you will find a community of folks that geek out about the stuff you do every day. Search for newsletters, social media, blogs, and videos.
Step 2.
Read: I really read. I suggest a list of 10–20 people, but no more for go to sources, and as you will see, people come and go so if one gets stale, drop them. Don’t forget to mark your favorites, make a spreadsheet with links, and highlight titles that immediately get you going and are strong in your field.
Step 3:
Share: Who says every word has to come from you? If someone has said it better than you ever could, there is nothing wrong with giving someone the praise they deserve. Just don’t make it all the time or every time. Browse fees to adjust titles, and don’t you dare post without an image, hashtag, or mention.
Once you get into a rhythm, the time spent writing a blog will become less and less. I like to go deep and get an entire month’s schedule in one day.
If all else fails, know when to say it and hire someone who loves to write, check grammar, or hear voices in their head.
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